Privacy Notice — EHOME Properties Limited
The English version prevails in case of any discrepancy.
1. Who we are
This notice explains how EHOME Properties Limited (“EHOME”, “we”, “us”, “our”) collects and uses your personal data, and your rights under UK data protection law (the UK GDPR and the Data Protection Act 2018).
- Company: EHOME Properties Limited, registered in England & Wales, company number 17343697.
- Our registered office address is available on the Companies House public register.
- We are the controller of the personal data described in this notice.
- ICO registration number: CSN1405657.
- Contact for privacy questions and to exercise your rights: privacy@ehomeproperties.com.
2. The personal data we collect
If you only visit our website or contact us:
- Your name and contact details (email, phone) when you use our contact form, enquire, or join our mailing list.
- Technical information from cookies and similar technologies (see our Cookies Policy).
If you apply for or use our guarantor service (students and their parents/guarantors):
- Identity data: name, date of birth, nationality, passport or other identification.
- Contact data: address, email, phone.
- Education data: university, course, enrolment/offer details.
- Tenancy data: property, landlord/letting agent, rent, tenancy dates.
- Financial data: income, source of funds, and supporting evidence (including, for parents, official income/tax records).
- Screening data: the results of identity, credit, and background checks used to assess an application.
- Counter-guarantee data: information about the parent/guarantor providing the counter-guarantee.
- Payment data: information needed to process fees (payments are handled by our payment provider; we do not store full card details).
Sensitive data. Some checks may involve information about criminal records or allegations (“criminal offence data”) and other sensitive information. We only process this where the law allows and, where required, with your explicit consent and appropriate safeguards.
3. How we collect your personal data
- Directly from you (and from the parent/guarantor).
- From our verification and screening partners, including partners based in China who carry out identity, credit, and background checks.
- From publicly available sources where appropriate (for example, company registers).
- Via our website, through cookies and forms.
4. Why we use your personal data, and our lawful basis
| What we use it for | Lawful basis |
|---|---|
| To assess an application and provide the guarantor service | Performance of a contract (or steps before entering one) |
| To verify identity and carry out anti-fraud, affordability and background checks | Legal obligation; and our legitimate interest in preventing fraud and managing risk |
| To administer the guarantee and, if needed, pursue recovery under the counter-guarantee | Performance of a contract; our legitimate interests |
| To respond to your enquiries | Legitimate interests; steps before a contract |
| To send marketing emails (newsletter) | Your consent |
| To use non-essential cookies/analytics | Your consent |
| To keep records and comply with law (e.g. anti-money-laundering) | Legal obligation |
Where we rely on legitimate interests, we have considered that these are not overridden by your rights. You can ask us for more detail.
5. Who we share your personal data with
- UK landlords and letting agents — to provide and evidence the guarantee for your tenancy.
- Our verification/screening partners (including in China) — to carry out the checks described above.
- Service providers that run our systems, under contract and only on our instructions, including: our database and storage provider (hosted in London, UK), our email provider (EU/Ireland), our e-signature provider, and our payment provider.
- Professional advisers (lawyers, accountants) where needed.
- Authorities, regulators or courts where we are legally required to, or to establish, exercise or defend legal claims.
We do not sell your personal data.
6. Transferring your personal data internationally
EHOME’s service involves moving personal data between the UK and China (for example, verification of students and parents, and the parent counter-guarantee), and some of our service providers may process data outside the UK.
The UK has not issued “adequacy regulations” for China. Where we transfer personal data to China or another country without UK adequacy, we put in place an appropriate safeguard — such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses — or rely on a permitted exception (such as the transfer being necessary for our contract with you, or your explicit consent). You can ask us for details of the safeguards we use.
7. Where your data is held
Our core systems are hosted in the UK (London) and the EU (Ireland). Some data is processed in China by our verification partners as described above.
8. How long we keep it
We keep personal data only as long as necessary for the purposes in this notice and to meet legal, accounting or reporting requirements (for example, anti-money-laundering records). Different data has different retention periods.
9. Your rights
Under UK data protection law you have the right to: access your data; have it corrected; have it erased (in some cases); restrict or object to our use of it; data portability (in some cases); and to withdraw consent at any time (where we rely on consent). You can also object to direct marketing at any time.
To exercise any right, contact us at privacy@ehomeproperties.com. We may need to verify your identity.
10. Marketing
If you opt in to our mailing list, we will only send you emails you have consented to. Every marketing email has an unsubscribe link, and you can opt out at any time.
11. Cookies
Our website uses cookies and similar technologies. Please see our Cookies Policy for details and how to control them.
12. Complaints
Please contact us first so we can try to help. You also have the right to complain to the UK regulator, the Information Commissioner’s Office (ICO) — ico.org.uk, helpline 0303 123 1113.
13. Changes to this notice
We may update this notice from time to time. We will post the updated version here with a new “last updated” date.
14. Contact us
privacy@ehomeproperties.com · EHOME Properties Limited, registered in England & Wales (company number 17343697).